Case Studies

A small selection of campaigns, placements, and projects that turned ideas into coverage, awareness, and momentum.

SunPower SXSW Event Activation

Executed an integrated PR campaign for SunPower’s SXSW activation, helping position the brand within a highly competitive, culturally driven environment through targeted media outreach, messaging, and on-site coordination.

Objective:

Increase SXSW brand visibility
Position SunPower at the intersection of innovation and lifestyle
Drive event attendance
Translate a technical product into a culturally relevant experience

Strategy:

Experiential storytelling to make solar energy engaging
Target relevant media and influencers
Leverage SXSW’s relevance to align the brand with innovation

Execution:

Executed media and influencer outreach
Coordinated press moments during the activation
Assisted on-site to ensure an engaging experience

Results:

High attendance
Increased brand visibility during a highly saturated event environment
Amplified SunPower’s presence across media

Preservation Austin Tour of Homes Campaign

Executed a multi-channel PR campaign for Preservation Austin’s annual Homes Tour, driving awareness, media coverage, and ticket sales, ultimately contributing to a

sold-out event.

Objective:

Increase awareness and attendance
Drive ticket sales
Generate media coverage

Strategy:

Leverage media and influencer partnerships
Position the event as a cultural experience
Provide exclusive access to create desirability
Implement phased promotion

Execution:

Targeted media outreach
Coordinated influencer partnerships
Organized an exclusive VIP event

Results:

Achieved a sold-out event
Secured coverage across key media outlets
Strengthened Preservation Austin’s positioning in cultural programming

Temple Airport Publicity Campaign

Executed a targeted media strategy that secured national coverage

and expanded the airport’s visibility within the aviation industry.

Objective:

Increase airport visibility nationally
Secure targeted aviation coverage

Strategy:

Target niche aviation outlets
Build timely story angle
Personalize outreach approach

Execution:

Developed media pitch
Conducted direct outreach
Managed follow-up process
Coordinated interviews

Results:

Featured in FLYING Magazine
Expanded national awareness
Strengthened airport credibility

Let's Talk Temple Video Series

Developed and executed a recurring video series designed to simplify complex city initiatives into clear, engaging content, increasing public understanding and driving community engagement.

Objective:

Simplify complex topics
Increase engagement with city decision-making processes
Drive traffic to key platforms
Build trust through transparent communication

Strategy:

Translate topics into digestible video content
Focus on clarity and relatability
Incorporate calls-to-action

Execution:

Developed simplified messaging
Filmed and produced video content
Wrote detailed accompanying captions
Distributed across multiple channels

Results:

Increased engagement on city social media platforms
Established a consistent, recognizable content series
Positioned the series as a go-to resource